ABOUT KATHLEEN

Thoughts of a Toronto-based PR consultant. A focus on the PR profession and the charitable sector, with forays into arts, society and politics.

Saturday, March 7, 2009

Journalismism

Today I read the thoughtful analysis by Paul Starr in The New Republic. And I read the whole thing online, paying nary a dime. The irony is of course painfully obvious. And this irony is compounded by the fact that the magazine is owned by Canada's very own floundering media empire, CanWest (for now, anyway).

Starr makes some very good points, including:

"If newspapers are no longer able to crosssubsidize public-service journalism and if the de-centralized, non-market forms of collaboration cannot provide an adequate substitute, how is that work going to be paid for? The answer, insofar as there is one, is that we are going to need much more philanthropic support for journalism than we have ever had in the United States."

Here in Canada, we have the CBC, which despite its flaws and foibles (and infuriating clannishness) has been known to produce some pretty fine news and has had a long history of (inconsistently) terrific investigative journalism. They've also managed to lead the way in using new technologies: I was reading CBC news on my Palm device ten years ago, and CBC Radio continues to lead the pack in distributing podcasts (for free, of course- there's the rub). I'm confident that CBC's attention to online journalism will continue to grow, assuming they are adequately funded of course: no guarantees there. But CBC.ca's online coverage has far to go. Right now it feels more like an aggregator or news feed, lacking the in-depth analysis that is the hallmark of print journalism at its finest.

What makes me yet more uncomfortable is a trend that all the online versions of our traditional news media participate in, without exception. They all index stories based on what is most emailed or most recommended-- shades of "Journalism Idol." I'm all for exploiting the opportunities the web offers for viewer/reader feedback, but I'm loathe to turn journalism into some kind of online popularity contest. There is some news that people don't want to hear about, but should anyway. We're talking oatmeal vs. Lucky Charms. My worry is that complex information will be bottom-shelved or dropped altogether because it can't compete with simple, cheaply produced stories about crime or consumer recalls.

*("Journalismism" is a term coined by the ever-entertaining Gawker.com)

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