ABOUT KATHLEEN

Thoughts of a Toronto-based PR consultant. A focus on the PR profession and the charitable sector, with forays into arts, society and politics.

Wednesday, March 25, 2009

Newspapers still capture eyeballs

From today's NADbank release...

NADbank Releases 2008 Readership Study

Weekly readership has remained stable indicating that daily newspapers continue to be a relevant source of news and information for Canadians. Almost three quarters of Canadians (73%), 13.7 million adults 18+, read a printed edition of a daily newspaper each week. Canadians continue to turn to daily newspapers as a source for local news (73% of readers usually read local news) as well as other news and arts and entertainment. (more)

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